Facebook, Instagram and Twitter Release New Advertising and Engagement Functionality
In the ever-changing world of social media advertising two new features of note have been released on a number of platforms. Here's a quick rundown of features announced last week.
Facebook and Instagram Roll Out New Slideshow Functionality
Video from still images or existing video, text overlays and music can now be incorporated into a lightweight format that gives you more power to create and more flexibility on both desktop and mobile platforms. Check out the details here.
Twitter Direct Message Button for Websites
Let your fans, customers and followers get closer to you with a Twitter Direct Message Button. Twitter says, the new Message button “works best when your account settings allow you to receive Direct Messages from anyone, whether or not they follow you.” Pop in your Twitter url, copy the code, paste it into the html on the desired page on your website, publish and bang, there's your Twitter feed. Pretty slick.
LinkedIn New Content Search Features for Mobile
LinkedIn rolled out three new content search features:
- Search your feed “and find what you’re looking for under the Posts tab of the search results page,” to
- Refine your search to dive deeper into the topic
- Add a searchable hashtag to your LinkedIn post.
The new content search updates are currently available on all “iOS and Android apps for English speaking members” and will be made available to all members and all platforms "in the coming months."