So you have your social media audit and assessment data in hand. Now what? The fun starts, that’s what.
Getting a handle on your existing footprint and aligning it with your immediate, short-term and long-term goals will lay the groundwork for a more thoughtful and well-executed social media organizational strategy.
Never done this before? You’re not alone. Understanding social media’s impact and planning accordingly is a new discipline to many organizations but a necessary step that will position you for future success as both existing and new social media channels continue to expand their reach.