When you’re focused on running your organization on a day-to-day basis the answer to “Are we there yet?” isn’t always clear. In reality, the answer - even with a solid plan - is “We’re getting there.”
Healthy organizations with a strong social media management plan are relentlessly getting there. A durable social media strategy means you are constantly on a journey to understand, measure and refine your message that keeps clients, donors, members and supporters engaged in relevant conversations.
Knowing Where You Are Is The Guidepost That Tells You Where You’re Going