My client engagements over the past few weeks continue to underscore the importance of an increasing interdependence between marketing and technology.
Competitive advantages in today's economy are fueled by understanding and leveraging technologies that best suite your needs and working with consultants and partners who can help drive them. Recently Steve Peterson & Associates has:
While it's true that at least two of these endeavors fall well outside the bounds of our firm's core work in social media management, the fact that a solid technology footing fosters further discussion and makes social media campaigns possible by removing technology distractions is a benefit that can't be underestimated. Besides, we love doing this stuff too! To tell clients we'd rather not share our 30 years of technology experience in start ups, mid-sized and fortune 500 companies would be a disservice.
And when technology wins, people win. Technology manages the nuts and bolts, nits and gnats of your marketing efforts. People, who possess endless creativity when not bogged down in technology, are what drive great campaigns. Remove technology barriers that allow an organization's collective brainpower to flourish and you've got a winning formula on your hands. Technology gets out of the way and people are happier for it.
Social media marketing consultant, yes. Technology advisor, absolutely! When the technology solution requires more firepower Steve Peterson & Associates has a great partner that understands and is entirely focused on nonprofit IT management.
Bring your challenges to the table. Our inner geek awaits.